Cole has featured in several well-known publications, including cover appearances on V and Vogue, attracting controversy in 2008 by appearing naked in a pictorial for Playboy magazine's French edition. Cole has also appeared in advertisements for companies such as high street retailer Marks and Spencer and cosmetics chain Rimmel.
After several minor acting roles, starting with St Trinian's in 2007, Cole's first leading role was as Valentina in the 2009 film The Imaginarium of Doctor Parnassus, in which she starred alongside Heath Ledger, Johnny Depp, Colin Farrell, and Jude Law. Cole is due to appear in two upcoming films including There Be Dragons, due for release in 2011, and Marilyn Manson's Phantasmagoria: The Visions of Lewis Carroll, for which no release date has yet been set.
As of 2011, Cole was studying History of Art at the University of Cambridge.